13.9K leads at $8.07 each.
- Ad spend
- $112.2K
- Leads
- 13.9K
- Cost per lead
- $8.07
- Click-through rate
- 4.77%
Most campaigns get dearer as they grow. This one averaged an $8 cost per lead across more than $100K of spend.
For business owners running ads
Your ads get clicks. So why isn't the phone ringing?
Book a 30-minute strategy call and we'll show you where your leads are leaking between the click and the close, and what we'd fix first. Bring your numbers. We'll bring a straight answer.
- Where your leads are going cold, and why
- What we’d fix first: the offer, the ads, the page or the follow-up
- A straight quote, or a straight “we’re not a fit”
Book a strategy call
- Talk to the people who’d run it
- A straight quote, no 47-slide proposal
- Not a fit? We’ll tell you
Brands we've worked with
Missed callCalled back tomorrow“Just wanted a price”No follow-upLead gone coldImpressions up, sales flatSound familiar?
Paying for leads that never turn into customers?
The ads usually aren't the problem. The money leaks out after the click, where nobody's watching. If two or more of these sound familiar, the call is worth 30 minutes of your time.
Book a strategy call
- Talk to the people who’d run it
- A straight quote, no 47-slide proposal
- Not a fit? We’ll tell you
Leads that never pick upHalf of them don’t answer the phone, so nobody tries again.
Cheap leads, empty bankYour cost per lead looks great. Your bank account doesn’t.
Too slow to callYou call back tomorrow. They booked someone else tonight.
Reports full of reachClicks and impressions, and not one word about customers.
The kind of numbers your accountant actually likes.
Every agency has a slide deck. Here are real dashboards from campaigns our team has run. (Screenshots, not stock photos of people pointing at laptops.)
Get numbers like these
1,400 leads in 30 days.
- Ad spend
- $12.9K
- Leads
- 1.4K
- Cost per lead
- $8.23
- Conversion rate
- 8.17%
One of the most crowded ad markets in the country, and this campaign still brought leads in at $8.23 each.
200 leads in 10 days.
- Ad spend
- $5.26K
- Leads
- 200
- Click-through rate
- 8.37%
- Conversion rate
- 22.4%
More than one in five people who clicked became a lead. That’s what happens when the ad, the offer and the page all agree with each other.
One team, from click to close.
Click to Close is our 90-day process: built and live in about 14 days, then tested and tightened every week and judged on booked calls and paying customers.
An offer nobody can compare on priceWe rebuild the promise, proof and risk reversal so clients choose you on value, not on who’s cheapest.
Meta and Google campaigns, built and runTested weekly and judged on paying customers, not reach.
A landing page with one jobBuilt for one offer and one action. No carousel, no Christmas party photos.
Follow-up that replies in 60 secondsAutomatic SMS and email, so nobody who enquires at 7:42pm waits until tomorrow.
Sales scripts, CRM setup and call coachingSo the leads you paid for turn into customers, whoever picks up the phone.
A weekly scoreboardCost per booked call and cost per customer. Impressions not invited.
Book your strategy call.
Five quick questions, about 60 seconds. Here's what happens after you hit the button:
- 01Answer five quick questions. It takes about a minute.
- 02If it looks like a fit, you’ll be invited to book a 30-minute strategy call.
- 03Before the call we go through your ads, pages and follow-up, so we turn up with your numbers, not a pitch deck.
- 04On the call we map out what we’d build and give you a straight quote. If it’s not a fit, we’ll tell you why.
We only launch a handful of new clients each month, because every build gets done properly or not at all.
Fair questions.
We've been burned by an agency before. Why would this be different?
Fair enough. Most agencies get judged on clicks and cost per lead, which is a bit like judging a restaurant by how many people read the menu. We follow every lead through to the sale and send you a weekly scoreboard of what each booked call and customer cost. Hard to hide a bad month when that’s the report.
What's your pricing?
It depends on how much of the system you need built and how hard your market is. You’ll get a straight number on the strategy call, rather than a “we’ll circle back” email three weeks later. Ad spend is always paid straight to Meta and Google, never marked up by us.
Is the strategy call just a sales pitch?
It’s a call to work out whether we can actually help. We go through your numbers beforehand, check the maths on the call and, if it works, map out what we’d build and give you a quote. If it doesn’t, we’ll tell you why and what we’d fix first, and you can do what you like with that.
Do you work with small budgets?
Sometimes. With a small budget there’s often more money in fixing your follow-up and sales calls than in buying more clicks. We’ll tell you on the strategy call whether ads make sense for you yet, even if the answer is “not yet”.
P.S. Every week the leak stays open, you're paying for customers who end up buying from someone else. The button's right there.
Book a strategy call- Talk to the people who’d run it
- A straight quote, no 47-slide proposal
- Not a fit? We’ll tell you